Dawson accomplished many things during his career: seven-time Pro Bowler, leading the Kansas City Chiefs to two Super Bowl appearances, including a Super Bowl victory in 1970, and then translating that success into decades as a successful broadcaster. 
But it's one photo of Dawson that puts him in a different category. 
During halftime of Super Bowl I against the Green Bay Packers, Dawson and the Chiefs found themselves down 14-10.
So what did Dawson do? Something that was very commonplace in 1967. Fire up a cigarette with a glass bottle of a Fresca soft drink (which was discontinued in 2020) at his feet.