he moment didn’t just redefine a dunk.
It redefined imagination.
When Michael Jordan took flight in Come Fly With Me, the game of basketball briefly lost gravity. Elevating from the lane, ball cocked back, body suspended in impossible balance—Jordan didn’t just jump. He hovered. What followed was a dunk that felt less like athleticism and more like art, frozen in midair before crashing down with authority.
That image became a symbol of an era. Of limitless potential. Of a player who made the impossible feel effortless.
The Hoodie Concept – “Come Fly With Me | 23”
The Garment
A bold Chicago Bulls red hoodie—heavyweight, premium, built to carry history. The color alone evokes championship runs, packed arenas, and the heartbeat of a dynasty.
Front Design
A striking graphic of the Come Fly With Me dunk, Jordan fully extended in flight.
Subtle tonal detailing to keep the focus on the elevation and form.
Minimal text. No explanation needed. The image speaks fluently.
This is not just a dunk captured—it’s freedom captured.
Back Design – Augmented 23 Legacy Feature
Centered on the back:
A clean, oversized 23, rendered with precision and restraint.
Integrated seamlessly within the number is an augmented reality (AR) marker—nearly invisible until activated.
When scanned:
The dunk animates into motion, lifting off the fabric.
Archival visuals blend with stylized graphics, replaying the leap from multiple angles.
The number 23 pulses, transforming into a digital halo around the moment.
A short narration underscores the cultural weight of that flight—how it reshaped basketball, branding, and belief.
The hoodie becomes a portal—turning memory into movement.